Month: May 2014
During former with intercultural competence to the success of the business and new examples of reconciliation and friendship. Two former competing great powers have found seemingly to each other. The ratio of the neighbouring countries Germany and France after the second world war is marked by the much-heralded german French friendship, which also was a key factor in Europe’s integration to the European Union. No question, this development is an incredible performance, given the shared history. However, should reconciliation consider after more than 60 years, the French novels and the Germans as Germans have different mentalities, which even today still sometimes sensitive can disrupt the flow of business relationships.
Teutonic directness Bockwurst on Boeuf Bourgignon meets French diplomacy, wine, beer. The key factor for the Rhine between business success is intercultural competence. Through targeted cultural Competence significantly – increase your success rate in the business with France and go nuisances, which are based on cultural misunderstandings and may cause sometimes high costs out of the way. You benefit from smoother project histories, more efficient cooperation, and significantly better negotiation outcomes. International companies invest in intercultural competence therefore increasing. “Because many collaborations fail not in defective services: according to the prestigious journal Psychology Today” intercultural barriers are the cause in about 70% of all cases. Through intercultural competence, companies can increase their success rates in the cross-border business on enormous with France, can correctly interpret the behaviors of the business partners and develop from the outset targeted strategies.
Global cultures Academy for intercultural management offers therefore seminars, a cultural awareness laying the basis for the necessary. In addition, cultures can globally at the appropriate organizational development advice and convey knowledge targeted success ultimate interactive business events of a wide group. Cultural awareness is a process hooked up but not by visiting an event”can be. Rather, it comes through role playing, simulations and group work to deepen the learned not only to develop intercultural competence, but to provide also a valuable contribution to their implementation in daily business life. This offer specialist and senior executives, who both live in France and work, as well as to those who have to do in the daily business with French is here. More info: globalcultures.eu/interkulturelles-training/frankreich/
EX POMADE whitepaper helps in the proper communication and marketing strategy at a trade fair participation the participation is a highly complex planning process that is not completed with the selection and the realisation of a suitable stand concept. The best stand design and the most unusual product presentation bring nothing, if no customer or prospect overhears this. The objectives of the visit and whose implementation paths such as events, product presentations or demonstrations must be communicated and disseminated, to bring the customers at the booth. A good idea is alone enough to win rare to prospective customers and business partners. With the white paper by EX POMADE, learn what magic formula for a successful trade show marketing is necessary.
While the marketing of own participation begins already often three months before the fair starts. However, the marketing does not end with the beginning of the exhibition, but reached your peak in the contrary. The targeted communication by addressing the visitors and the intensive consultations make the period Fair to the phase of the communication. The actual goals of participation can be here not only communicate, but also reached and are therefore critical to the success or failure of previous promotional activities. Free whitepaper from EX POMADE, all spells can in six main steps”to be read, to take into account for a successful trade show marketing. Starting about the many sirens that can send a company to customers, prospective customers or business partners at the booth to pick up the fortitude or design of the own stand with events and actions, as well as a vindictive attitude towards every fair contact.
A success can be achieved only with a good trade fair follow-up, since only about 7% of visitors come to the fair with a concrete desire to buy. The follow-up and tracking the collected contact forms is the alpha and omega of successful trade show marketing, and indispensable. Not only the acquisition of new customers, as well as the initiation of business contacts is possible with a clean wrap-up, but also the qualitative evaluation of the visit. The free white paper is the second in the series of EX POMADE. The mobile exhibition system EX POMADE is ideal at exhibitions and facilitates the visitor not only with its easy handling but also with his counselors. “” In addition to the current Advisor 6 tips for a successful trade show marketing “9 tips for a successful trade fair participation can the first whitepaper” downloaded at the same time. See more information about the mobile exhibition system. an overview of the checklists can be found under blog.expomade.de/?cat=4 in the blog EX POMADE.