Month: September 2015
Only through active presence on Google +, Pinterest, and Twitter hotels might their digital Dramatically increase visibility. In the end it comes online by the target group to be found and to leave the desired digital fingerprint”, so Jaber further. The hotels vary in visibility in the Google search engine. It consults the visibility index, for example, achieve Center Parcs Bungalow Park Hochsauerland ‘ and Center Parcs Bispinger Heide Bungalow Park’ with a value of 7.22 of the highest score, while ‘Sofitel Munich Bayerpost’ has a value of 0. Considered one other online factors such as blog and newsletter customer loyalty is, that dominate the hotel chains at the expense of individuality of the individual hotels: 72 percent of the hotels use a single newsletter of the hotel chain, whereas only 20 percent offered an own newsletter. On the subject of hotel blog, there are only eight percent of the hotels, which lead to an individual blog.
Positive on that hotel apps gain increasing importance for the hotels. So, 63 percent of the hotels offer a hotel chain app. The same image is reflected in the Locationportalen: most hotels are represented at least at a Locationportal. The largest share of two portals is represented by 31 percent. Only four per cent can be found on any of the portals. To download the overall rankings of the 100 best-selling hotels in Germany, as well as detailed study results with pictures and graphics to download you will find under: l/social-media-hotel-online-marketing-studie.html press contact Stefanie Jarantowski Managing Director / CEO eventsofa twitter.com/eventsofa T + 49 30 7677 5150 on eventsofa eventsofa is the marketplace for event locations on the Internet. On, event organisers will find over 6,000 locations in Germany, which can be booked for business or pleasure. Behind the Berlin online startup is a broad network with specialists from the fields of event, online marketing and technology. Founder Stefanie Jarantowski worked in the event and PR industry for many years and has the necessary experience and knowledge of the interfaces.