Month: July 2016


July 14, 2016


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The president of the assembly with his right hand pressed the button on the desk and immediately heard a noise like that produced by the external rings of the houses. The murmur caused by the conversation of all cliques declined in intensity and gradually came to occupy these empty seats where they had left handbags, wallets and cell phones. There were only a few people in the hallways and present that were shipped last coffee before focusing on the meeting. Other advantage to greet friends old times or to resolve issues deferred by the cares of the time. It was necessary that the President touched the button a second time for everyone to take their places. Yet two of those attending the two men, both middle-aged, slowly continued their animated conversation.

Already in the chairs, the greetings and talks continued its course. A thick-framed petite lady was desperate for his pen again, he had left in his chair before going for a glass water. Nobody had it in its row, as they did know after lengthy consultations he made with his neighbors in the four cardinal points. He sought his pen no matter who was postponing the start of the meeting. The president again press the button and, now, calm reigned in the room. The silence was only interrupted by the check from a paper cup on the floor and the sound of a plastic chair when he was shot forward. Half an hour after the announcement, everyone was ready for the expected start.


July 13, 2016


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Do not know where and how to buy? don’t know if there may be any offer in special brands? are looking for any brand in particular? You don’t know how to buy over the Internet? Therefore we present Carritus, a site offering the tool to compare the prices of different supermarkets in Spain: Mercadona, Carrefour, Condis, El Corte Ingles, Caprabo and Eroski. He is a unique system in Europe, at the moment not exite no pages with the tool that offers Carritus. The tool will allow users that usually fill the truck over the internet (that every day there is more) can compare the prices of different supermarkets of Spain, thus saving time and price. The project plans to put more supermarkets than there are currently available, to be able to offer the service in all major supermarkets in the country. Each day grows more business on the Internet, especially in Spain, where more than 4 million others who observed there are purchases by internet. That is why it is so useful a tool that allows so, compare prices and save at the same time, without leaving home and without having to queue. It could soon extend the list of supermarkets, although for the moment they will only be available: Mercadona, Carrefour, Condis, El Corte Ingles, Caprabo and Eroski, as indicated above.

Event Marketing

July 12, 2016


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The event marketing differs significantly from traditional mass communication and manages to attract the Leisure – and experience orientation of consumers like no other means of communication. The environment of companies is characterized by saturated markets, enormous competition pressure and is rapidly changing customer needs. At the same time markets characterised increasingly by interchangeable products and services and leisure – and experience orientation define consumer behavior. This changing framework conditions have prompted numerous companies to refocus their political communication strategies and to rely increasingly on events. The so-called event marketing distinguishes itself clearly from classical mass communications and achieved it credibly address the increasing leisure – and experience orientation of consumers like no other means of communication.

An experience-oriented production of brands products makes emotional and leads to a long-term and emotional anchoring thanks to their event character Brand message. This explains the enormous increase of importance of the event as a tool of for corporate communication. It aims to achieve a deepening of the relationship to the target group with the help of the mediation of strong, sustainable impressions. Dialogue as opposed to the monologue, which themselves are classic forms of advertising is at the heart of the event. Businesses and consumers have the opportunity actively to discuss which companies can learn key insights, which a targeted address of future communication measures will ensure.

According to the increasing importance of event marketing as activating means of communication the German event industry has evolved tremendously in the last few years. Especially bigger companies have recognized the cooperation with specialized agencies of the event where smaller companies the event planning often even in the hand, as a success for the planning and implementation of small and large events. About two-thirds of the companies surveyed in a nationwide study already working with event agencies in the planning and execution of events. Even though the industry had to fight last year with ongoing recession and declining budgets, it shows again optimistic in the current year. Many companies put on events in the crisis-induced recession and reduce spending on classic communication campaigns, the effect of which has fallen heavily on consumers in return. Last year a clear trend towards more cost-effective, creative scheduled events was seen in the industry. Exceptional event offerings and venues also are increasingly gaining importance and allow event agencies to differentiate themselves through innovative and creative ideas. This, especially the capital city can trump Berlin with a wide range of event agencies and unusual venues. Over 2000 companies in the entertainment industry known succeeds every year making many outstanding events and Berlin this nationally and internationally as an event location and popular to make. The exceptional indoor and outdoor locations cause companies to choose Berlin as a venue and this in addition to the actual event to make also the flair of the city on the addressed target group. In the capital city in addition to numerous historic venues and parks also offers, making events on ships, as well as in cultural and governmental buildings and thus associating communication messages with unique experiences and to anchor in the minds of the audiences in the long term. The importance of event marketing as an interactive and activating communication instrument will increase further in the future. It is especially important that companies understand the need to incorporate event measures the overall communication strategy and to coordinate the different measures. To achieve optimum results, events and brand world must always provide a compliant message.

Market Egyptian

July 11, 2016


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I should know as a buyer or investor the real estate market in Egypt is stable despite the ongoing crisis in Europe – and many Europeans do not believe that. Why this is but yet so you can learn at a glance behind the scenes of the financial market. Once except financially strong companies and smaller companies be taken little credit. Thus, the Egyptian financial market is significantly less than for example the European, but also not nearly as vulnerable. Longer losing streaks are better weathered, because most owners of loans have been strained. Of course the failed currency current has had impact on this country, but this could be compensated better. The euro at the end of the year stood about 8:1 against the Egyptian pound hitting only with approximately 7.4 to beech.

The dropout purchasing power of Europe temporarily resulted in reduced sales, which were however quite soon absorbed by niedrigpreisigere real estate. The trend is clearly at the moment to the apartment on the beach of the Red Sea at prices 30,000-40,000 USD for 1-2 room apartments. The discounts are less than rather extras such as free furniture packages and air conditioners, which the builders now increasingly want to lure European customers. Even before the financial crisis, partial payments, partly on the completion, were offered. Trying this now to accelerate small to middle income increased as customers to win with buyer groups. Conclusion remains as: the Egyptian real estate market offers in addition to the tax appeal an immense potential for investors and individuals for the investment – not just because of his 365 days of Sun. Joachim Kipka

Daniel Dirkes

July 6, 2016


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Artland agency that specializes in artisan… Artland marketing agency specializing in craftsman has started a small artisan directory. The directory of the craftsman craft can register for free. The companies will receive an individual text to the company together with a valuable link to your own website. Here, those interested in the craft directory can enter: tradesmen directory eintrag.html objective of the platform is the mutual search engine optimization: “links are an essential part of a good ranking in search engines. Just craft place too little value on a search engine optimized page. Therefore, we give the companies a valuable, because content optimized link. “, says owner Daniel Dirkes and adds further:”of course we are pleased in return via a link on our site, then we all benefit.

” But that is purely voluntary.” The Agency from overcoming wants first to test the craft directory and, as is the interest of the companies. There should be enough Interested in give, thinks the company also about extending the platform. Then, the page is also optimized so that the companies benefit even more from the artisan directory. Artland marketing is a marketing consulting & advertising agency. The nationwide agency specializes in marketing for artisans and small businesses. The optimization of advertising budgets, development of customer acquisition strategies and planning and implementation of advertising campaigns include the focus on. Founder & owner of Daniel Darch is considered a specialist in the marketing consultancy for small companies. His articles appear in leading industry magazines.

Managing Director

July 5, 2016


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Uphoff pr & marketing held in spring-check for Marburg-Biedenkopf Marburg, April 12, 2010. According to recent findings, the decline in the economic performance in Hesse is massive in the crisis year of 2009. To recover, needs time. A way to more success for companies lies in a convincing external appearance and appealing marketing of their own products and services. Companies from the region of Marburg-Biedenkopf the opportunity to undergo a spring check their company materials and marketing ideas by uphoff pr & marketing experts have on April 28. The action is free and is supported by the economic development of the district. “If corporate brochure, large-scale PR Action, newspaper advertisement, flyers or customer letter: professional PR and marketing materials to help companies become even better known, to acquire new target groups and to increase the company’s success in the long term”, so Dr. Karin Uphoff, Managing Director of Marburger ideas uphoff pr & marketing.

Together with their Team supports the EU Ambassador of business associations, companies, and organizations for over 20 years, is skillfully to present to the public. To strengthen the domestic economy and to make the County as a business location even more attractive uphoff pr & marketing organized a free spring check on April 28″. And companies from the region can participate. “” “Off 14: 00 the experts take doing PR and marketing agency in the Alfred-Wegener-Strasse 6 in Marburg new ideas and / or existing materials of the participants under the magnifying glass and check them for effect”, feasibility “and chances of success”. “Companies and companies from the region of Marburg-Biedenkopf can participate in the action, by creating a mail with the subject of spring-check” send to. For more information interested also see. The number of places is limited.

Advertising Opportunities

July 5, 2016


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Development of advertising opportunities on the Internet within the last 5 years well, actually this is a controlled substance; at least compared to the final consumer. This was by the Germans as early as 2007. Parliament decided in the form of an amendment to the law on consumer protection. But wants to appear specifically against it, so this is similar to the battle of the Don Quixote against the windmills usually rather. But one after the other. The emergence of the advertising industry was in 2005 in the WWW alone in Germany around 885 million (details of the online Vermarkterkreises of the Bundesverband Digitale Wirtschaft BVDW) four years later but already projected 4 billion (final figures are only in the next few weeks expected) this means an increase from 2 to 16.6% of the Gesamtwerbemarktes (still double digits and rising). Incontrovertible proof that the Internet increasingly displaced the traditional advertising media in print, radio and television.

The economic crisis has shown up there, that efficiency and transparency in its importance continued to grow. The technology makes it possible that on the one hand each step of the interested parties can be traced, but also the Internet surfer from Berchtesgaden must not necessarily deal with advertising of a car dealership in Luneburg. This is filtered so already already regionally at the search engine B2B by on request. Homepage – your business card the homepage is becoming more and more the business card of any company. Close held information (Internet users prefer the \”scan\” a page reading!), supported with many graphical elements, photos and maybe even short video clips – each homepage provides you with an elaborate folder in hand, which should leave almost nothing to be desired. Quite a few orders have been lost because of the Internet appearance of the competitor is better made. Effort, planning, information – Yes and perhaps also a little love for the detail is appreciated on the data highways of our time.

Ben Taylor Research

July 1, 2016


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international market research studies have doubled for language service providers In the area of market research services language connect 2009 grew to customers of 102% and a sales increase of 79%. The increasing demand for professional translations, interpreters, and the coding of questionnaires arises due to such institutions that carry out cross-border studies for international brands. Addition, there were still considerable increases in sales by language services for other industries and language connect could defy the economic crisis so successfully. In the recently published Plimsoll report on the translation market, language connect is ranked among the five fastest-growing companies in the industry, with sales growth of 56% compared to the 8% of the industry average. The five most popular languages at language connect nearly followed English, French and Spanish, Japanese and Chinese.

The trend is that the demand for Asian languages faster than that for European. This is not particularly surprising, given the current global economic situation and the fact that the Asian markets for companies that really make it promise huge profits,\”said Ben Taylor, managing partner at language connect. The extraction of five extremely important new customers from the field of market research suggests that the year 2010 for language connect could develop even better than the previous year. This reflects also the general trend in online market research. The impressive growth trend of online surveys and opinion portals on the Internet can be attributed to simplified access to participants over a wide area across, as well as relatively low fixed costs, compared with traditional field studies or focus groups. Another reason why online surveys and opinion-based panels for businesses are so attractive, is that the application allows an immediate and complete analysis. Also multilingual data can be around so many times faster than previously recorded, interpreted and used. This dynamic can in turn increase demand according to the encoding of (semi-) open answers on questionnaires.

Crazy Viral Marketing

July 1, 2016


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Bastei Lubbe shows the online world, how to successfully market a book for some time buzzing the net like a swarm of bees before rumors about a mysterious book by an anonymous author. “” The book bears the unusual name the book without letters “and is the successor of the successful book without a name”, which split the readership in Germany 2008. With morbid humor, quirky characters and memorable scenes, the book without a name was”a special treat for readers with literary tastes outside of the mainstream. Online campaign of class for two years had become it still the anonymous author, whose Identitat itself remains a mystery to the Bastei Lubbe Verlag. “Then, in early August, about 750 journalists, bloggers, Buchhandlerazubis, as well as horror and fantasy readers found a special Pack in your letterbox: the book without letters” came as blank book (a book of white pages) together with a letter that warned of the deadly side effects of reading. The excitement was great and Blog comments as E.g.

Why am I this book get?”increased suddenly. The blogger wondering, what’s with the strange book with blank white pages. Secret post Lahiri on the net since then simmers in the network the rumor mill. Today over 450 hits on Google search can be found under the keyword secret post Lahiri”. Bloggers from all corners and ends in Germany write about the shipment by Lubbe Verlag and wonder what might have to in. All around, also the successful tension is praised by the unexpected post. Gamblers, adventurers and fortune were called up Friday, the 13th of August, to join the fight against the Bourbon kid, the murdering antagonists of the book of.

Several hundred user followed the call and received a proper by the publishing house”reading copy (bushes (book)). The world’s meanest website follows immediately the next prank: with the dubious site, on which the evil characters from the book to life awaken: Elvis, the hardest killer. who is held for the King and the reverent, the only priest who preaches with a shotgun sawed off. The highlight of the site: Visitors to the site can send the reverent or Elvis via video message to friends, acquaintances or colleagues to spoil you the mood. Niceties have not in the luggage. “The special the messages is that a photo of the victim” is integrated in the video and the recipient is addressed directly personally. The sending of messages via E-Mail or Facebook connect. Really say every visitor can tell really the opinion of his friends with black humor and wit the friends. The characters in the comic book-style animated take accordingly well over the nasty spell. The page is made stylish and interesting even for people who have not read the book without a name. As a funny platform for oblique insults she allows, with his friends time to talk Turkey and not just the droge nudge on Facebook. So who some tough it is, should the page be sure look at themselves! Life is finally not a bowl of cherries u0085