Advertising Opportunities

July 5, 2016


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Development of advertising opportunities on the Internet within the last 5 years well, actually this is a controlled substance; at least compared to the final consumer. This was by the Germans as early as 2007. Parliament decided in the form of an amendment to the law on consumer protection. But wants to appear specifically against it, so this is similar to the battle of the Don Quixote against the windmills usually rather. But one after the other. The emergence of the advertising industry was in 2005 in the WWW alone in Germany around 885 million (details of the online Vermarkterkreises of the Bundesverband Digitale Wirtschaft BVDW) four years later but already projected 4 billion (final figures are only in the next few weeks expected) this means an increase from 2 to 16.6% of the Gesamtwerbemarktes (still double digits and rising). Incontrovertible proof that the Internet increasingly displaced the traditional advertising media in print, radio and television.

The economic crisis has shown up there, that efficiency and transparency in its importance continued to grow. The technology makes it possible that on the one hand each step of the interested parties can be traced, but also the Internet surfer from Berchtesgaden must not necessarily deal with advertising of a car dealership in Luneburg. This is filtered so already already regionally at the search engine B2B by on request. Homepage – your business card the homepage is becoming more and more the business card of any company. Close held information (Internet users prefer the \”scan\” a page reading!), supported with many graphical elements, photos and maybe even short video clips – each homepage provides you with an elaborate folder in hand, which should leave almost nothing to be desired. Quite a few orders have been lost because of the Internet appearance of the competitor is better made. Effort, planning, information – Yes and perhaps also a little love for the detail is appreciated on the data highways of our time.