The example cited for the interviewed one was to the force exerted for the suppliers, that can be reflected of the force exerted for the purchasers. That is, to increase the product quality, Mrs. Ctia it gives the knowledge and it convinces the cooperated ones to have new you practise improving the production, creating a more competitive position. The forces exerted on the cooperative influence the actions to be taken. To to analyze the reply of the manager, perceives that the ample vision of external environments is exerted to try to mediate the interaction of the competitive forces.
Inside of the theoretical concepts of Mintzberg, it is possible that Mrs. Ctia uses the strategy as position, thus, strategy as position ' ' it becomes the force of mediation between the organization and the environment, that is, between the contexts internal and externo' ' (MINTZBERG et al 2006), it assumes the position of the organization in the environment where she is inserted. Another characteristic of the definition of the interviewed one is the inexistence of a plan. With this, to the measure that the competitive forces exert pressure, the actions are taken with objective to defend or to gain a position. In such a way, he is possible that the strategy is exerted as a behavior standard, characterizing an emergent strategy. The second done question was ' ' What it is innovation for you? ' '. When answering, Mrs. Ctia affirms that to innovate it is the capacity of transformation of something through new ideas.
The manager affirms that, normally the new ideas appears in difficulty contexts, and that an idea to be good has that to be useful and applicable, and the search of always being better is necessary in a competitive environment. Innovation is you to transform what you already have, to the times you has the ways, but if not to appear a new idea, then it does not go. I find that you are important to have this capacity of transformation. The necessary idea to be simple, cheap and to decide the problem. To the times you have the house tools inside, you are lacking to think a little. I find that to the times you are not good for having the very easy solutions, I understood. I speak until when I already passed for a very difficult situation. … When everything seems without solution you are in the greater you suffocate then you you start to have idea. That is, it seems that the ideas you have that he is half that on pressure. I when I am on pressure think better. … Then is thus, a thing pulls to another one. You have that to look for always to improve, but when you work with little structure you you obtain to improve fast. A thing is certain or you it folloies the rhythm of the work or goes to be pr