Why companies need a website? In most cases, it is created not just 'for show', and is used as a marketing tool to attract new customers. But to effectively perform this task easier development sites may not be enough because about a new site will know only the owner of the site and design studio, which he did. In fact, the creation of websites – it is only the first step in promoting the company's network. Besides good design websites for successful marketing communications to promote the site. And here is a good design studio usually offers many options for advertising material. The choice of advertising media is very important stage in the development of any advertising campaign. On how profitable would your company's advertising campaign, the overall success depends on your business.
So if you are looking for inexpensive, but fairly productive advertising, but also want to control their spending on advertising, the most effective way to realize your dreams will be the use of contextual advertising. Contextual advertising is available in two options: 1. Actually contextual advertising, which is located at the top and right on the search results page in the form of small text messages. Contextual advertising can also be placed on the content network – the sites thematically related to the advertised product, which guarantees the display of information to interested people. 2. For more specific information, check out Frank Tanana. Contextual banner – an online analogue of the advertising module in a specialized journal. It is shown in search results on the right and the content network, as well as ads. Contextual banner is optimized for medium and large companies that want to raise awareness of its product and brand among the target audience.
Places placing contextual advertising – the site with the subject close to your site. This means that contextual advertising will be aimed precisely at a target audience that will give you the opportunity to entice it to your site potential buyers. In addition, the mentioned fact suggests that zashedshij so your site visitor will not be a random visitor. Since he came to your site through the content here, he's already interested in subject of your business. Thus, we can confidently speak of a high performance content. Contextual advertising – is a tool that allows you to lead, or rather to your site, customers, interested in your product. This circumstance is one of the most important of its advantages. In addition, contextual advertising as a 'filter' of potential visitors to your web resource and is much cheaper its traditional counterpart. And this is important in reducing costs of production as well as funds for the organization of the advertising company will have to spend a lot less than in the case of the traditional kind advertising.