THEY CAN ASSIST the Welinton DEVELOPMENT Dos Santos is economist and psicopedagogo the fuel of the economy is the investment, that provokes development in a dynamic and imperceptible process some times. The marketing works with controlable and uncontrollable 0 variable, as in the economy. The paper of the marketing is to allow to the linking of the macroeconomics the microeconomy, the collective one to the individual one, all to the unitary one, or vice versa. Clearly that all and any discipline or pursuing of scientific study can be an agent of changes, but few are so interdisciplinares as the two. To know market and not to study economy, probably either the error of many of the professionals of this pursuing and the same valley for the economists. To study economy and to forget marketing scenes and them precious tools it marketing. Our social structures are moving and with it to the new way to see the reality of consumption at full moment of transformations in the market bases, crisis or chance, to think about the future and to act in the gift, is vectors of the choices in this current economic context. To direct the enterprise activity is important, but the natural election of the competition at this moment not only falls again on the companies, but also on the countries.
The dependence for international sources of financing proved the incapacity of the States to manage the economies based on politics and desenvolvimentistas models of the past. The opening for new ideological questions, that fight protectionism seem to ruir at the moment. Reflexiva part of these politics affects the job of direct form. It competes to the marketing finding new forms to provoke the consumption necessities, in these circumstances and the economy to generate resources for practical the business-oriented ones of the market. The capitalism sample clearly that it needs new rules of behavior that develop practical sustainable and ecologically correct. The social convulsions that happen in some countries are parts of campaigns and wrong information passed the populations.
The marketing always was an agent of social transformation, therefore to remove the weak looks on the reality of the economic system provides the philosophical and cultural change of the form to lead the market. The economy is practical of the form use the efficiency of the material, human and social resources of our reality, maximizing its potentialities. The act to serve the market starts to be the instrument of the basic premises in the taking of decisions on the investment. The competitive environment of the market at the moment demands ousadia, creativity and searchs constant of perfectioning of products and services. The directed communication of correct form will be able to also save organizations and governments, therefore the importance of good campaigns of marketing that nail the reality and at the same time assists the economy can be one of the exits for the return of the credibility on the market. But they are evidentes that the consumer of the present time, that folloies each step for the Internet is more demanding and cautious, therefore, campaigns that they nail to the truth and reality of the facts is important. The economy and the marketing need to combine itself to realocar strategies of planning in intention to create new markets and support of the financial systems of the world.