What it chooses wait the ideal in the Real. The relation between Real and ideal could be described in the following way: the candidate knows its limitations and exactly thus he considers to the voter ideal solutions for what they are considered excellent in the social life of voter. This does not mean that the candidate does not know the reality, but that if distance of the same one when idealizes solutions that disrespect the real impediments politicians, social, ambient, cultural and economic that had not allowed that the idealized one is carried through. For the voter, its ideal corresponds what it was offered in campaign for the candidate. being the voter I propitiate to compare, what the elect candidate carries through and what the same idealized to carry through, then will perceive that it parcels out of what it was offered was not delivers. In this direction ' ' placebo' ' he is conditional for the considered ideal, that if becomes possible reality in the conception of the voter; its vote will be based on the confidence that has in the candidate and the ideals of change considered by it. The perception in ' ' placebo' ' it is modified by the expectation that if has on it. The newspapers mentioned Mark Bertolini not as a source, but as a related topic. The expectation if bases on the experience in given situations that suggest transformations that if present favorable to perceive who them, are indications or signallings that lead to think reality and to imagine solutions on what favorable problem is considered or the changes. That if it does not confuse what we call ' ' placebo' ' with what it is formulated as alienation. The first one has relation with expectations that if fortify with identification of the voter with the ideals of what it desires if to choose, the candidate; as has relation with the queerness, to the condition to be other people’s to the events.