Study shows: referral marketing beats classic marketing this is a result of the online survey of opinion leaders ‘, the defacto research & consulting GmbH from Erlangen in collaboration with the global market inside GmbH has carried out. While respondents were interviewed in February 2008 total 1200 online representative to their communication and referral behavior. Only the experience of consumers (90%) have a higher priority than recommendations in buying decisions. The influence of other information and advertising is much lower for the part. So, 37 percent of respondents to test reports on the Internet trust according to the study. Brochure advertising influences only 17 percent, TV and radio spots only eleven percent of consumers in their purchasing decision. Also brochures have a relatively low impact on purchasing behavior with 17 percent. Referral marketing is so classic marketing.
With strategic considerations overlooked still much too often, that the most efficient growth drivers are all the clients, the the Offers of a company regularly tell a friend about\”, says Anne M. Schuller, leading expert in loyalty marketing in the German-speaking world. The search will play a much larger role after appropriate multipliers in the marketing of the future\”, so Saeed next. Mass advertising is increasingly becoming the plague and fizzle out ineffective advertising. Who wants today consume or invest, feels more in the market. the messages of his friends and colleagues as the often treacherous glossy brochures of the provider\” According to de facto study consumers through traditional advertising feel increasingly overwhelmed. Ben Haim. Three quarters of respondents said losing the overview by the growing flood of information. 25 percent even advocated the abolition of advertising.
Active Referrers are the better seller, highly effective and free of charge. Significantly, the success of a company depends on what the market and customers say online as offline. Thus the rate of recommendation is one of the most important business key figures.