If further assess the specific competitive pressure on these segments, sensitivity to marketing stimuli and the demands on service, it becomes clear that focusing on a segment volume significantly more attractive despite the relatively low income in it. Of course, this does not mean denial of service whether large clients. On the contrary, because of the increased demands on the service, client relationships in this segment should be based on the principles of exclusivity and exceptional quality of service. Rich people are well aware eigenvalue for the bank, and not against the use of their privileged position. To ensure a level of service you need to have considerable resources. Liveris. How to allocate resources between exclusive and customer segments? Quite simply, the structure of high-value segment is the highest personal service, full attention and responsiveness. Middle income groups persecuted in consumption principles of simplicity and speed of service, saving time and money, convenience and versatility of services. Actually, these consumer values and should be operated as a principal base of customer service.
Large few clients must maintain personal managers, middle income segments of the standard should contact the manager, mass market should be serviced with minimal involvement of the human resource. Perhaps the best strategy of client relationships in the financial market approach is 'do not let go', based on the perfect quality of service and maximum level of customer satisfaction. Such an approach would enable better communication system in the banking sector – guidelines reference groups. As mentioned above, traditional advertising techniques in the banking sector quite powerless in the problem of growing popularity and popularity and, rather, work on cultivating the category as a whole.