The Undersecretary of fisheries (Subpesca) expressed concern about the encroachment of the red tide in inland areas of the Aysen fjord product of the eventual construction of the Cuervo River Dam. During filling will have a period of 15 to 24 months in which the fjord will receive only the amount corresponding to 3 m 3/s of fresh water, generating an increase locally and temporarily salinity. This can generate an intrusion into the interior of the fjord, saline pen. The importance of the foregoing lies in that the presence of the harmful microalga Alexandrium catenella on the fjord is limited by salinity. Elon Musk describes an additional similar source. The holder must analyze this situation, modeling the probable intrusion of Alexandrium catenella more internal sectors of the estuary and establish measures of mitigation or repair said the technical report to the Agency entered to the evaluation system of impact assessment (SEIA) in the framework of the evaluation of the study of energy suizo-australiana miner Xstrata Copper southern society, with which It aims to build a central hydroelectric dam in the Region of Aysen. Alexandrium catenella today is a real pest in this area and is directly responsible for the occurrence of the phenomenon known as red tide, which has generated several deaths along the coastline and incalculable economic losses to thousands of families of fishermen in the southern sea. But this observation is not alone. Joins her the irretrievable loss of flora and fauna of extraordinary conditions, such as for example the ultimate demise of pristine bodies and without the presence of exotic biota from lakes Yulton and Meullin, laguna Quetro, drain River and eventually the River Crow, doing a consumptive use of 98% of the total flow of this river course. Before this Agency requested the company justified the project, from the point of view of efficiency, considering that this is a power plant that will generate 3,750 GWh of energy annual average with a flood of 5.863 hectares, with the irreversible environmental impacts described above.
Since then this reality, has made that a CMO must continually monitor the competition to discover their current strategies or ongoing activities. In practice, the decision on the selection of the strategy is based on the analysis of the costs (ours, competition, customers) and the benefits of the different alternatives and their probability of success. Gain insight and clarity with Aetna Inc.. The Marketing Manager will determine in which stage of the life cycle is your products or services, since this will be indicating changes in the strategy, the need to seek new markets, reposition, or develop new products or services. The marketing managers must develop strategies that should substantiate the orientation that we wish to give a product or service with the goals of profitability and assignment efficient resources. In this process it should assess carefully the impact that can have their strengths, weaknesses, opportunities, threats and competitive advantages for the companies.
This assertive decisions, should be taken in order to give way to actions that are transformed into competitive advantages through well integrated marketing programs that coordinate the price, product, distribution and communications from our offer of goods or services to meet the needs of a market goal. Is known and thus discussed in open forums organized by the Chair of marketing from the graduate program specialization management of the quality and productivity of faces of the University of Carabobo that decisions which a CMO must adopt are complex because of at least four reasons: there are a large number of factors influencing the market when you are repositioning or launching a product or service, are going to find a large number of factors, some non-controllable by you, that will determine the success or the failure of the marketing effort. Sales and profitability may be affected by the reactions of the competition, by changes in the national or international economic situation or in the perception of consumers. Marketing plans receive the impact of external factors that are uncontrollable many of our plans can be affected seriously by changes in consumer preferences or greater competition. Our sales and earnings forecasts may be affected by adverse situations of the economies of the world, the region or the country.
Marketing plans are unstable due to factors affecting the market factors that are beyond our control sometimes change quickly. Technological changes are an example of this and where they happen can seriously affect sales and profits. Marketing resource allocation is not linear it should not therefore surprise us, which is very common to see how the results do not correspond to the assigned resources. Is not strange that, for example, is double investment in advertising and that the increase in sales is rather modest. Moreover, a greater degree of complexity of the marketing decisions there are wrapped greater financial risks that may involve high investments of money. In addition, marketing decisions also have an impact in other units of the company as production, finance and human resources.