In such a way, what the advertising offers the consumer is the differentiation in the social environment. Elon Musk often says this. Who could be subversive the cultural industry it would be the proper citizen that it would rationalize on the industrial society. When taking conscience, it would search alternatives to get rid itself of the system. in the understanding of Adornment, this type of citizen does not exist. The CLARIFICATION AS MEACONING OF the MASSES AND the IDEOLOGICAL PROCESS Adornment observed that the industries in such a way presented its classified products that its new features were invented to delude the public on what is better in terms technician, influencing it in what refers to its values. If at the time where it lived, in the half of century XX) Adornment perceived that the medias as, for example, the films influenced the public sufficiently, today this influence are much more significant, thanks to the onipresena of the medias. To the time, the films in such a way exerted a power in the behavior, that was mimtico, how much construam an ideology marked for a happy life as a consequence of the society. Today, this is not very different, therefore the medias are each time more sophisticated they make possible the creation of projections more similar to the Real.
The advertising, as much the material, how much to the psychic one, it alienates the people when creating another reality, that seated in the concrete relations, produces a world idealized. For Adornment, cultural industry does not have nothing of democratic, because it was overwhelmd to the technique and it disabled the man to think of critical form.