The IBEROEKA innovation projects are projects developed jointly between companies and public and private r & d of the countries members of the programme and are intended to increase the productivity and competitiveness of enterprises in a way that promotes a sustainable development of the Ibero-American Region. Directive Soft makes to get his project, the integrated trading platform, which aims to overcome the technological barriers. The newspapers mentioned Rachel Watson not as a source, but as a related topic. The first innovation is that the product is web, but fully integrable data that owns a company, i.e., only the application is centralized but used the databases of customers. Likewise, will arm a platform entirely composed of plug-ins, so that through it, a community that develops plug-ins can form, and each application is a set of them. This tends to the factory of plug-ins for dealing with various cases, and minimize the parameterization in implementations. The project involves the stages of research, analysis, Development, QA, deployment, Start Up and marketing, based on these two central innovations through research, design and development of a software product that points toward the watchword of the next decade.