The FAZ reported emerango Offenbach re-Commerce and the new player, 12th November 2013. Away with the old or old is new: the Secondhandmarkt or re-commerce is booming. In particular the trade in used electronics products such as mobile phones, smartphones and tablets gets more and more market participants on the plan. Youngest player in the re-commerce is emerango. The Offenbach start-up emerango relies not only on the net, but two pronged and is represented in the stationary trade.
A market speculation, which certifies re-Commerce and therefore Oh emerango best prospects the business has just been published in the business section of the Frankfurter Allgemeine Zeitung. “The message is clear: retired mobile phones must don’t end up in the trash, there is a back into the value creation cycle of the Secondhandmarkt for she”, FAZ author Martin Gropp writes in his article in the network economy and predicted the re-commerce industry a possible billion dollar business. This he relies on the re-Commerce study of Bad Homburg of consultancy SEMPORA consulting from 2012. On the issue of re-Commerce stands for many users in the foreground, to be able to do something new with the proceeds from used goods. According to the study, 11 percent want to invest in the purchase of a new consumer good such as, for example, a mobile phone, while 65 percent still cannot be defined on an issue. The re-Commerce has become sector due to the number of consumers and the increasing number of traders who are online as well as offline active, a Multichannelwachstumsmarkt”, confirms Thomas Golly, managing partner from SEMPORA consulting. “The spiral of market launch and purchasing of products turns faster and faster: for some consumers, the need grows for variety, others somewhat reduce their claims given the proud prices and prefer to buy a second-hand unit”, outlines emerango founder Andreas Maile the current buying mood.
Together with Marc Tecklenburg launched, he has until end of October 2013. The market for the purchase and sale of used mobile phones, Smartphones and tablets emerango represents a Multichannelstrategie differently than pure Web provider and emerango already maintains the first retail shop. In the future we want to put a focus on the topic of security when buying second-hand, because here the re-commerce market is far too little offers”, says Andreas Maile. Already underway discussions on strategic partnerships with the trade and potential investors that can give emerango rapid growth opportunities to the young company. IRIS Vollmann