The Firm

November 14, 2013


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Its main clients are companies, but also educational and cultural institutions, non-profit organizations, and independent authors. It does not have much presence in private, or at least not in a constant manner. However there are important opportunities in this sector: they often have more liquidity to cultural projects and perhaps demanding more concise, brief, works but constant. What is the type of problems currently facing the editorial design? Many of their problems stem from the loss of value from this Office. Why? Let’s look at two aspects: the text on the computer processor has replaced the editorial design. Since the person who captures the information document can give some presentable format. Electronic publications have reduced the need for print materials. In many cases simply sending a file in pdf format.

But an interesting question would be what does not has been able to replace this type of solution? Achieve a better understanding of the constructed text with a ranking criterion based on typography and other resources that only a designer of this type can bring. Also adds aesthetics to work which not only help to make it more readable, also brings a unique and memorable experience to own reading. To find new opportunities in the market it is necessary to recognize that these prospects are unaware of these possibilities. The effort of this type of designers would have to focus on to publicize and show those benefits. What strategy could be implemented? Web site with an online catalog of projects developed by the design firm, so that the cliente-prospecto can review in detail the work carried out. Ideally will be this catalog accompanied by an explanatory text with the objectives initially desired and a balance of the results, emphasizing, insist on the profits made by the customer. Some practical items focused on the advantages that the editorial design can bring.

Probably a file downloadable with a useful guide in the form of tips or advice in order to educate our clients, both captive and potential. Give them ideas and generate the need. In summary, these procedures will be building visibility, credibility and positioning of the firm in that market. Continuous promotion of a professional and unique service at a significantly lower cost. We will continue looking at other cases.